The KPIs listed below are grouped by category. It’s the combination of several KPIs that will help you see if you’re reaching the goal you want. Metrics and KPIs by themselves don’t tell the whole story. Social media metrics are the numbers you look at to see if your strategy is working and meeting your goals. But in this guide, we’ll focus solely on social media KPIs. It’s a business term and isn’t limited to social media marketing. KPI stands for key performance indicator. Use this handy list to map out the KPIs that are important to your brand. That’s where social media KPIs come into play. Where some brands falter is tracking the numbers that reflect all your hard work. 78% of consumers are willing to buy from a company after having a positive experience with them on socialĪnd on the business end, social media’s benefits include providing better customer service and more top-of-the-funnel leads.43% of consumers increased their social media use to discover new products in the last year.55% of consumers learn about new brands on social.According to social media marketing statistics, social plays a vital role for businesses: And while not all of these audiences are using social media to interact with businesses, a significant number are. From TikTok to Facebook, global social media usage is booming at 3.6 billion people.
